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Where Scent Can Be Applied
Capture attention from the first step and create a seamless sensory connection between the storefront and the brand.
Support product discovery with a fragrance that complements the collection, interior design and desired customer profile.
Maintain a positive brand impression during payment, consultations, collection services and other final customer interactions.
Extend the sensory identity beyond the store through scented packaging, collection areas and carefully designed product presentation.
Turn Every Store Visit into a Brand Memory
Retail scenting creates a connection that customers can recognise beyond colours, materials and visual identity. Bel-Air Aroma develops signature fragrances and carefully balanced diffusion strategies that support discovery, comfort and brand recall across the complete shopper journey.
Retail Experience in Numbers
2 Weeks
Longer-Lasting Recall
Published experiments found that the memory advantage associated with scented products remained present for at least two weeks after exposure.
3+ vs 0
Product Details Remembered
In one reported experiment, participants remembered three or more attributes of scented pencils after two weeks, while the average participant recalled none for unscented pencils.
30 Years
Of Experimental Research
A meta-analysis covering three decades of atmospheric research found positive scent effects on pleasure, satisfaction and behavioural intentions overall.
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Shopper Touchpoints
Entrance, exploration, fitting and checkout can be connected through one consistent sensory identity.
What Retail Leaders Say
The fragrance makes our boutique feel complete. Customers now associate the atmosphere with our collections before they even see the new pieces.
Olivia Hart
Founder — Fashion Boutique
We needed a sensory identity that could remain consistent across several stores. The final fragrance feels recognisable without becoming overpowering.
Noah Bennett
Retail Director — Lifestyle Group
The showroom now feels more premium and intentional. The scent supports the jewellery presentation without distracting from the products.
Sophie Laurent
Store Manager — Jewellery House