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Where Scent Can Be Applied
Create an energising first impression and establish a clean, professional atmosphere before members begin their workout.
Use carefully controlled diffusion to support freshness across cardio, strength and functional training environments.
Adapt fragrance profiles to the activity, from stimulating cycling sessions to calmer yoga, Pilates and mobility classes.
Maintain a refined sense of freshness throughout changing rooms, recovery zones, lounges and appropriate washroom areas.
Energise Every Step of the Member Journey
Fitness environments must feel clean, motivating and consistent throughout the day. Bel-Air Aroma develops scent profiles and diffusion programmes adapted to different activity levels, occupancy patterns and member zones.
Fitness Experience in Numbers
19 Studies
Reviewed
A systematic review examined 19 studies investigating the relationship between odour stimulation and different forms of physical activity.
458
Participants
The final published review covered 458 participants, while finding that results varied by fragrance, activity and research method.
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Performance Measures
One peppermint study reported improvements in running speed, hand-grip strength and push-up performance, although not in skill-based tasks.
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Member Touchpoints
Arrival, training, studio activity and recovery can each receive a fragrance profile suited to their intensity.
What Retail Leaders Say
“The club now feels fresher throughout the day, especially during peak periods. Members notice the atmosphere without experiencing an overpowering fragrance.”
Lucas Martin
Owner — Premium Fitness Club
“We use a more energising profile in reception and training areas, then a softer atmosphere around stretching and recovery.”
Chloe Evans
Studio Director — Boutique Fitness
“The scent helps create consistency between our entrance, gym floor and changing facilities while giving the brand a recognisable identity.”
Aaron Wells
Operations Manager — Health Club